Is 2026 a Good Time to Sell Property in Girona and the Costa Brava?
An overview of the property market in Girona, Baix Empordà and the Costa Brava in 2026: active demand, international buyers, selling times and the key factors behind a successful sale.
If you own a property in Girona, Baix Empordà or the Costa Brava and have been wondering whether now is the right time to sell, you're certainly not alone.
It is one of the questions we hear most often from homeowners who see an active market, strong interest from both domestic and international buyers, and at the same time a degree of uncertainty about how the market may evolve over the coming years.
The short answer is yes: 2026 continues to offer attractive opportunities for sellers. The longer answer, however, is more nuanced.
Today, it is no longer enough to put a property on the market and wait for enquiries. Demand remains strong, but buyers are also more informed, more selective and more demanding than they were just a few years ago.
In our day-to-day work across Girona and the Costa Brava, we see that the difference between selling quickly, selling well, or struggling to sell at all depends less on the market itself and increasingly on how a property is presented, positioned and marketed.
An Active Market, but a More Professional One
Over the past few years, property in Girona and Baix Empordà has attracted growing interest from buyers seeking a better quality of life, larger living spaces, proximity to the sea, and locations with a strong sense of place.
The combination of remote working, international connectivity, tourism appeal and a Mediterranean lifestyle has strengthened demand in areas such as Girona city, Begur, Pals, Palamós, Tamariu, Calella de Palafrugell, and Calonge i Sant Antoni.
However, strong demand does not mean that every property sells easily.
Today's buyers typically arrive well informed, having already reviewed dozens of properties. They compare prices, analyse locations, read reviews, study photographs and, in many cases, make an initial judgement before ever arranging a viewing.
As a result, while some properties attract interest within days of being listed, others remain on the market for months without achieving the desired outcome.
The difference rarely lies in the property alone. More often, it lies in the strategy behind its presentation and marketing.
Limited Supply: A Reality Worth Understanding
It is common to hear that there is a shortage of properties for sale. And to a large extent, that is true. In many areas of Girona and the Costa Brava, supply remains limited when compared to existing demand.
However, this reality is often oversimplified.
A shortage of available properties does not mean that every home will sell quickly or achieve its asking price. What is genuinely scarce is property that is accurately valued, professionally presented and aligned with the expectations of today's buyer.
We still see homes entering the market with unrealistic pricing, poorly prepared photography or insufficient information. Even in active markets, these factors can significantly affect the success of a sale.
There is another important consideration. When a property remains on the market for too long without generating interest, it can become what agents often describe as "stale". Buyers notice how long it has been listed and begin to wonder whether there may be an issue behind the lack of activity.
For this reason, the launch of a property onto the market is often the most important stage of the entire selling process.
A well-planned market launch remains one of the most effective ways to protect and maximise the value of a property.
What Types of Properties Are Selling Best in 2026?
While every transaction has its own particular circumstances, certain property features continue to attract a significant share of buyer demand.
Bright homes with outdoor space, terraces, gardens or open views remain especially appealing. Properties that are ready to move into, without the need for major renovation work, also continue to perform particularly well.
Across the Costa Brava, we are seeing strong demand for second homes, while Girona city and its surrounding areas continue to benefit from a solid market for primary residences.
Another factor that has gained importance in recent years is energy efficiency. Buyers are paying increasing attention to aspects such as insulation, efficient heating and cooling systems, and favourable energy performance ratings.
This is not simply a financial consideration. It also reflects a growing awareness of comfort, sustainability and long-term quality of life.
The Growing Influence of International Buyers
One of the key factors shaping certain areas of Baix Empordà and the Costa Brava is the continued presence of international buyers.
Many are looking for a second home where they can spend extended periods throughout the year, while others are considering making the area their primary residence.
This type of buyer is often particularly attracted by the surrounding environment, the authenticity of local villages, proximity to the sea, privacy and the architectural character of the property itself.
However, international buyers also tend to search for and evaluate properties differently.
In many cases, their first viewing takes place online.
For this reason, high-quality visual presentation is no longer a secondary consideration. It has become a fundamental part of any successful marketing strategy.
Mortgages and Purchasing Power: A More Rational Market
After several years marked by rising interest rates, the mortgage market in 2026 appears considerably more stable. This has helped restore confidence among many buyers, although purchasing decisions remain far more cautious than they were a few years ago.
Today's buyers analyse more, compare more and negotiate more.
Particularly within certain price brackets, impulsive decisions have become increasingly rare. As a result, both property positioning and market-entry strategy require greater precision than ever before.
In our experience, the properties that achieve the best results tend to share several common factors:
realistic and well-supported pricing,
a carefully crafted visual presentation,
and clear communication from the outset.
When a property inspires confidence from the very first digital interaction, buyers are far more likely to arrange a viewing and move forward with the purchasing process.
How Long Does It Really Take to Sell a Property?
One of the questions homeowners ask most often is how long it may take to sell a property.
The reality is that there is no single answer.
Across Girona, Baix Empordà and the Costa Brava, market conditions vary considerably depending on location, property type, price range and target buyer profile.
However, one trend remains clear: the first few weeks on the market are often decisive.
When a property is launched with the right strategy, professional presentation and carefully considered pricing, buyer interest tends to appear quickly. On the other hand, when a property enters the market without a clear plan, regaining its initial momentum can be far more challenging.
For this reason, selling successfully today is about much more than listing a property on several real estate portals. It is about creating a strong perception of value from the very beginning.
Emotional Pricing: One of the Most Common Mistakes
It is perfectly natural for homeowners to have an emotional perception of their property's value. After all, every home represents memories, investment, time and, in many cases, a personal story.
The market, however, does not always operate according to the same logic.
One of the most common mistakes is setting an asking price based solely on personal expectations, imprecise references or the advertised prices of properties that have not yet sold.
The gap between an asking price and the final sale price can be significant.
Moreover, an overly ambitious asking price often produces exactly the opposite effect to the one intended:
fewer viewings,
lower levels of interest,
longer time on the market,
and subsequent price reductions that can weaken the property's perceived value.
This is why a professional valuation should not be viewed simply as a pricing exercise. It is also an essential part of the overall sales strategy.
Visual Presentation Is No Longer Optional
The property buying process has changed dramatically in recent years.
Today, many buyers decide whether a property is worth viewing in less than twenty seconds. In highly visual markets such as the Costa Brava, that first impression can be crucial.
The quality of the photography, the order of the images, the lighting, the video content and even the overall visual storytelling all have a direct impact on how buyers perceive a property's value.
This is particularly true for second-home buyers and international purchasers, for whom the digital experience often plays a decisive role long before an in-person viewing takes place.
For this reason, at Com-Acasa we place great importance on the visual presentation of every property we market. Tools such as Matterport 3D Tours allow buyers to explore a home realistically before travelling to visit it in person.
This not only enhances the viewing experience. It also helps generate more qualified enquiries and attracts buyers who arrive better informed and better prepared.
Professional property video, high-quality photography and virtual home staging further strengthen this process, helping to showcase the true potential of each space while creating a more compelling and coherent presentation.
Because in 2026, success is no longer just about showing a property. It is about positioning it effectively in the market.
The Most Active Areas Between Girona and the Costa Brava
Although every town and municipality has its own dynamics, certain areas continue to concentrate a significant share of market activity.
Girona city maintains steady demand from both primary-residence buyers and those seeking a higher quality of life combined with strong transport connections.
Across Baix Empordà and the Costa Brava, locations such as Begur, Pals, Palamós, Tamariu, Calella de Palafrugell, and Calonge i Sant Antoni continue to attract strong interest from both domestic and international buyers.
Each area appeals to different buyer profiles:
buyers looking for proximity to the sea,
families seeking year-round tranquillity,
international purchasers attracted by the Mediterranean lifestyle,
or owners searching for a well-connected second home.
This is precisely why understanding which type of buyer best matches each property has become more important than ever.
So... Is Now a Good Time to Sell Property in Girona and the Costa Brava?
In many cases, yes.
But perhaps the more important question is not simply when to sell, but how to sell.
The property market across Girona and the Costa Brava continues to benefit from active demand and sustained interest in certain types of homes. At the same time, it has become more professional, more competitive and far more sensitive to the way a property is presented to potential buyers.
Today, the right strategy can make a significant difference in terms of selling time, perceived value and negotiating power.
For this reason, many homeowners choose to first understand how their property is positioned within the current market before making any decisions.
At Com-Acasa, we provide personalised property valuations and design tailored visual marketing strategies based on each property, its location and the buyer profile we want to reach.
Because every property has its own story. And not every property should be sold in the same way.
Frequently Asked Questions About Selling Property in Girona and the Costa Brava
How Long Does It Take to Sell a Property in Girona?
It depends on factors such as location, price, property type and marketing strategy. Well-positioned properties often generate interest within the first few weeks of being listed.
Which Areas of the Costa Brava Are Currently in Highest Demand?
Areas such as Begur, Pals, Palamós, Tamariu, Calella de Palafrugell and Calonge i Sant Antoni continue to attract strong demand, particularly among second-home buyers and international purchasers.
Are International Buyers Still Active in 2026?
Yes. International buyers continue to play an important role in certain areas of Baix Empordà and the Costa Brava, particularly when it comes to well-presented properties with strong visual appeal.
Is a 3D Virtual Tour Important When Selling a Property?
Increasingly so. A strong visual presentation helps create a positive first impression and can significantly increase initial buyer interest.
Is It Worth Getting a Professional Property Valuation Before Selling?
Yes. A professional valuation helps you understand your property's true position within the current market and provides the foundation for a more effective sales strategy from the very beginning.
Have You Wondered What Your Property
Could Be Worth Today?
We provide personalised, complimentary property valuations across Girona, Empordà and the Costa Brava, combining local expertise with an honest, straightforward and no-obligation approach.
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